9Round Fitness Franchise - Leadership Team
Shannon "The Cannon" Hudson
Founder/CEO
Shannon "The Cannon" Hudson, founder and CEO of 9Round Franchising, LLC is the current IKF Light Middleweight Kickboxing Champion of the World. He won his title on October 1, 2011 with a 6th round TKO victory. He trains under legendary boxing trainer Xavier Biggs, brother of 1984 Olympic Gold Medalist Tyrell Biggs. Shannon began martial arts at the age of seven, and has continued training ever since then. He has a 5th degree Black Belt in Japanese Shotokan Karate and a 4th Degree Black Belt under Joe Lewis's Fighting System JLFS. After over 70 bouts inside the ring, competing in Canada and Europe, Shannon could not find a place where the average person could be exposed to the "Top Secret" training of some of the best fighters in the world. If he could take the grueling workouts he did in the ring, and create a non-intimidating, convenient circuit workout format, then the average mom and businessman could enjoy the benefits of boxing and kickboxing without getting hit. Shannon is a family man himself with two children, and so, keeping the workout short but still effective was KEY. After much thought, he conceptualized the 30 minute workout with 9 different stations to work every muscle in the body, added the convenient circuit format, and the best part, a motivational trainer just waiting on YOU!! In July 2008, 9Round Fitness was born and quickly has become one of the fastest growing fitness franchises in the nation. Our mission is to get America Fit, 9Rounds At A Time
Jeff “The Machine” Mathews
Senior Vice President - Franchise Development
Jeff “The Machine” Mathews has been with 9Round since April 2013 and heads up our franchise development efforts. Since that time, he brings in approximately 10 NEW 9Round franchises per month. Jeff has been in the franchise sector, representing numerous brands, since he began his franchise career in 2001. He has been involved in strategic development, new sales of existing brands, start-ups, conversions, re-sales and overall brand development. Jeff has brought in over 1000 franchised locations in his career and is a major component in the development of the 9Round brand. Jeff has spent a majority of his life in the fitness industry. He helped his father bring the first World Gym license to his home island of Honolulu, Hawaii and also played Division I college football as an Inside Linebacker for the University of Hawaii Rainbow Warriors back in the early 80’s. He resides in Phoenix, AZ and recently celebrated 25 years of marriage to his beautiful wife Christine. Together they have been blessed with 4 children. They have two sons, 29 year old Tyler, who is a 3 time Arizona State Champion High Hurdler and a 25 year old son Kyle, who graduated as a Summa Cum Laude Finance Major from the University of Texas at Austin. Their 21 year old daughter Jordan is on the Dean’s List in the Nursing School at Grand Canyon University in Phoenix, and their precious 6 year old Ethiopian princess, Justice, was brought home from Addis Ababa, Ethiopia in November 2010.
Justin "Sledge" Hammerstrom
Corporate Trainer
Being in the fine dining industry for many years Justin made a needed change and took over a financially floundering high school cafeteria; turning the menu around to healthy choices while simultaneously making it very profitable. While at the high school Justin coached wrestling for many years and held a professional MMA title in the Welterweight division. Justin is the G.M. of all Corporate 9Round locations. He also assists in training new franchisees when they come into the 9Round system.
Kelly “The Cruncher” Goode
Financial Controller
Originally from NE Ohio, Kelly moved to Florence, SC in 2005. She graduated from Francis Marion University with a Bachelor’s Degree in Accounting, and later moved to Greenville in 2009 with her husband. Her background is in public accounting, having worked for a small firm based in Florence, SC. She’s currently preparing for the CPA exam and is working on finishing her Master’s Degree in Accountancy with Gardner-Webb University. Kelly recently joined the 9Round team after getting back to work after having her son in February 2014. She’s excited to work with such a fast-growing company and tight-knit team. As financial controller, Kelly’s goal is to provide the company with accurate and timely financial information that will support decision making that will drive 9Round to become a household name around the globe.
Kevin "Hurricane" Hudson
Project Manager
Kevin “Hurricane” Hudson began training in martial arts at the age of eight. Kevin began training for the ring early and began competing as a teenager. In 1992, he took over the running of the academy he grew up in with only 2 students, his brother Shannon and one more. In 1994, he won the K.I.C.K. World Cruiserweight Kickboxing championship with a 12 round victory over Neil Singleton. He continued to compete regularly, winning other titles under different organizations including the I.K.F. United States Heavy Weight title in 2002. During his travels and training he began working under Mr. Joe Lewis and has since earned his 6th degree black belt under Mr. Lewis. As a long time business owner and graduate of the University of South Carolina Upstate with a degree in Business Management, he has a vast amount of knowledge and experience to bring to the franchisees and their gyms.
Jimmy "The Warrior" Wright
Director of Real Estate
Prior to joining NAI Earle Furman in 1998, Jimmy worked with Edens & Avant in its Commercial Brokerage Division, and with Montague Industries as a sales representative. Jimmy joined NAI Earle Furman with expertise in the retail marketplace and continues to focus on the retail sector. Since joining NAI Earle Furman, Jimmy has worked with companies such as Wendy’s on site selection and disposition, along with developers on grocery anchored shopping centers. He has also been involved with predevelopment for retail centers, including McBee Station in Greenville, SC. He has assisted numerous clients in applying and receiving new market tax credits and has great experience in tenant representation with retailers such as Urban Nirvana and Papa John’s. Since 2006, Jimmy has completed over $42,000,000 of retail shopping center sales in the Upstate of South Carolina.
"Kickin" Kelly Collins
Contracting and Compliance Administrator
Originally from California, Kelly moved to Tigerville, South Carolina in 2013. She is married with two girls; one in college and the other in first grade. Her background is in real estate sales and administration, having worked for a well-known firm in Southern California as well as a prominent real estate company in New York City. Kelly also successfully ran her own home-based business for four years. When she is not working, Kelly is typically found in her sewing room, making vintage-inspired handbags and watching 1940s movies with her dog Dolly and her two parrots. A vegetarian since childhood, Kelly was an avid gym-goer in the past and couldn't wait to get into the 9Round gym. Heading up the contract and compliance department, she is one of our newest additions and is excited to be a part of the corporate team.
Heather "The Hero" Hudson
COO and CO-FOUNDER
Heather has been with 9Round since inception in 2008 and is Co-Owner of the Corporate 9Round gym, and Co-Founder of 9Round Franchising. She is a black belt in Shotokan Karate and grew up with a passion for fitness and overall wellness. She has always been active, but found herself wanting more after having two children. After falling in love with kickboxing for fitness, 9Round has been the avenue Heather used to take her fitness to a new level. Her passion is now helpings others realize that their fitness goals are never too high. Her favorite part of the 9Round Fitness program is the ability to assist beginners and advanced fitness levels individually, yet all at the same time. Her fondness for helping others doesn't stop in the gym. Heather is also extremely dedicated to helping the 9Round franchisees reach their financial goals. She sets high standards for herself and the 9Round company, and offers support to the franchisees at every level. She is the mother of two children and lives by the belief "man becomes what he thinks most about."
"Dangerous" Drew Brashier
Director of Operational Support
Drew joined the 9Round family in 2009 as a member of the Headquarters location shortly after leaving a career in law enforcement. He immediately fell in love with the workout and began attending on a regular basis. After dropping 11% body fat in only 8 weeks, Drew had the opportunity to see how truly life changing the 9Round workout can be. Shortly thereafter, He was hired by Founders, Shannon and Heather Hudson as the first trainer for the Headquarters gym. Drew has been involved with 9Round in nearly every capacity of the company. He has been a member, trainer, owning partner of a franchise location, and now serves as a corporate officer as the Director of Operational Support. He works very closely with each franchise location to assure that members are provided with the amazing quality workout that has made 9Round so popular. During this time he has had the opportunity to train under founder Shannon Hudson and compete in several amateur kickboxing bouts.
Jason "Bonecrusher" Bishop
Director of IT / Marketing & Software Development
Jason began working with computers at the early age of 13, programming in Basic and DOS. In the early 90's, while attending Lander University, he started working with BBS systems (Bulletin Board Systems). Bulletin board systems were in many ways a precursor to the modern form of the Internet. In 1999, he received his MCSE (Microsoft Certified System Engineer and A+ Certifications) from Ikon Office Solutions. In 2000, he started in Affiliate Marketing and learned the basics of SEO (Search Engine Optimization) and in 2002 started working full time in affiliate marketing for top Fortune 500 companies. He has helped generate over $10,000,000 in sales for clients with his expertise in SEO and SEM (Search Engine Marketing.) In 2008, he started his own company, Net Studios Inc, geared toward helping small business with their websites and Internet Marketing, but especially with their SEO. He has been assisting 9Round with its website and Internet needs since 2008, and in 2012, he officially joined the 9Round team. He now works closely with each individual gym's needs for SEO and is helping to take the company as a whole to the next level. He believes his honesty, loyalty and integrity has been invaluable for him as a business man.
Xavier "Bad Pads" Biggs
Director of Boxing
After a brief professional boxing career, Xavier assisted his younger brother Tyrell, as Tyrell made the transition to professional boxing after becoming America’s first Olympic Super Heavyweight Gold Medal Champion. Xavier served as an assistant coach for the Holyfield Amateur Boxing Team and worked with the USA Olympic Boxing program during the 1996 Olympic Games held in Atlanta. He will forever be known as one of the greatest trainers in the sport. Xavier is well known to be the best hand pad man in the business. Xavier was inducted into the Georgia Boxing Hall of Fame in June of 2009. He continues to be the most dominant presence in the Atlanta fight scene. He is currently the owner of The Decatur Boxing Club and is also author of "The Sweet Sucker Punch." Shannon "The Cannon" Hudson began training with Xavier Biggs in 2002. Biggs served as The Cannon’s head trainer for his IKF World Championship win in October 2011
Rick "Hollywood" Kattouf
9Round Nutrition Coach
Dr. Rick Kattouf II has recently been named as one of America's PremierExperts® in recognition of his world premier coaching service for Multi-Sport, Running, Cycling, Fitness and Nutrition. Rick is the Founder of TeamKattouf, Inc. and has spent more than 20 years focusing on health, fitness, nutrition, anatomy, physiology, and human performance. Kattouf is the creator of 5-Round Fury nutrition supplement and has his own workout App, 5-Round Fury Fitness, as well. He is the author of Forever Fit: The Easy-to-Follow, Step-by-Step Life Plan to Improve Your Body and Mind and also wrote a chapter in Training Tips for Cyclists and Triathletes. Along with his book, he is the host of 3-DVD series, Rx Nutrition: Eating for Improved Performance in Life, Fitness, and Sport. Dr. Rick is also the creator of TeamKattouf Nutrition Supplements. Kattouf is a NESTA Certified Food Psychology Coach, ITCA Triathlon Coach, MMA Conditioning Coach, Sports Nutrition Specialist, Wellness & Nutrition Consultant, Sports Nutrition Consultant and a Heart Rate Performance Specialist.
Dawn "The Killer" Koenig
Franchise Coach
Dawn learned about 9Round 4 years ago when she joined a weight-loss competition at work. She was determined to win and decided that 9Round was the way to do it. With the help of 9Round she lost over 50 lbs and became the victor of the contest. She recently moved back from the country of Nicaragua, where she and her 5 year old daughter worked in the mission field for 6 months. Dawn recently joined the 9Round family assisting with customer support and mapping. When she is not working, she spends most of her time volunteering with the teenagers in her church youth group and playing with her little girl.
Octavia "Airforce" McLean
Customer Support
Octavia joined our 9Round team in January 2015. She has been married to her wonderful husband for 4 years, he is a active duty Air Force member. Growing up in Greenville,SC and graduating from Wade Hampton High School in 2004, she didn't get into fitness until enlisting in the Air Force in 2006. From there she dabbled in joining gyms and at home workouts but never fully committed to being healthy until finding 9Round at the Omaha, NE location. After separating from the military, Octavia moved back to Greenville, SC and joined our mission to empower members to reach their physical fitness goals, 9 rounds at a time. Her favorite part of the 9Round workouts is having a trainer there to assist and motivate you through the entire workout During her down time, Octavia enjoys spending time with family and friends or reading.
I have had a great time at 9round University! Learning so much about being successful with our business and getting my butt kicked at the same time has been fabulous! I’ve enjoyed the workouts tremendously, as well as learning the business. There was so much to learn! Shannon was a hoot! I really enjoyed his enthusiasm and humor. Can’t wait to bring another manager to train here at 9round University! The trainers here are amazing! I appreciate them asking for our feedback and what we’ve learned. I just loved their energy! It was contagious.

Stephen M. of Florida
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Franchises Blog
by Helen Bush
Dec 10, 2014 at 7:12 PM
9Round Simi Valley is in its final stages of opening. They are planning to be up and running by Monday, December 8th and cannot wait to be in full swing. They are happy to have the chance to share 9Round's one of a kind fitness routine with their community. 9Round Simi Valley will be located in the Sycamore Plaza at 2764 Cochran Street Simi Valley, CA 93065. Jan Gault, the new owner of 9Round Simi Valley, is passionate about fitness and is excited to spread her love of fitness and 9Round to those in her community.     Meet the new owner Jan Gault has over twenty years of fitness experience. She earned a BS in Exercise Physiology from Ca State University Northridge. Many of her other fitness certifications include: a Fitness Instructor Certification from the American College of Sports Medicine Health, a Personal Trainer Certification from the American Council Exercise, a Spinning Instructor Certification, Stott Pilates Instructor Certification, and becoming a Registered