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Succeeding as a Fitness Franchise

Helen Bush

As a fitness professional, you may be looking to expand or create your own business. Lately, there has been a surge in fitness franchising, and this surge is helping many achieve their dream of owning their own business. So, the main question would be how to determine if a fitness franchise would be your best move.


A predetermined business model

When you open a franchise, the franchisor already has a proven and successful business model. They have been through the trial runs and discovered a plan that works for their franchises. They basically give you a plan that is guaranteed to help you make a profit. The franchisors also give you experience and guidance in any of your business endeavors. They have been operating successfully for a given time and would like to share their knowledge with you to ensure their franchise continues to grow.


Start-up Help

It can be difficult to get your business up and going, but with a franchise, you will have the help of the franchisor. It can be a problem for many to come up with the capital needed to start a business. Many franchises have specific loans they can get their franchisees, and a bank is also more likely to give a loan to a well known brand name with a proven business model. The franchisor will have the gym layout already prepared for you and will have a predefined system ready to help you in the day to day operations. The franchisors come prepared with a plan to make sure your business is successful.


Free Marketing/Advertising

A franchise has a well known brand name. This brand name will draw many of your customers without you having to spend a dime on advertising. If a customer knows what to expect from a specific gym and trusts the brand name, they will choose your gym over an unknown competitor. Also the franchisor, who wants all of their franchises to succeed, will contribute to marketing the brand. You can have your name out there without having to do or spend anything.


When you compare a franchise to a stand alone business, it seems the franchise is better suited for today's world. The added benefits of a known brand name and the knowledge of a proven plan seems to ensure that a franchise is the way to go when starting a new business. However, you should always do your research before choosing which business you want to go with to determine which one is better suited for your needs.