What's in a Mission Statement

Jun 21, 2018

Great mission statements guide and help unify organizations, and go hand-in-hand with the corporate culture. Your team looks at your mission statement as a guideline for business strategy and long-term planning to accomplish your goals. Consumers look to your mission statement to tell them if you are the kind of organization they want to have a relationship with. If done right, a mission statement can inspire loyalty, and even transform your business. 

A mission statement is most effective when you impart its message to your team - and when they align their actions with the mission’s vision.The process of carrying out the actions implied with the words begins with your actions. Everything you do can ultimately reflect the values, purpose and enthusiasm behind your company's mission statement. An impactful statement can serve as a reminder of why you founded your business, and a mission statement worthy of memorization can guide you for years to come.

Recently, at the 2018 9Round World Convention, it was announced to Franchise Partners and team members that the company is rolling out a new mission statement to reflect the goals of every team member and a promise to every 9Round member. Check out the video below to learn more about 9Round's new mission statement from Co-Founders, Shannon and Heather Hudson.



We, at 9Round, are on a mission. From the CEO to the Trainers running the floor, we’re all about making members stronger in 30 minutes, physically and mentallyWith over 700 locations in 13 countries across the globe, 9Round is empowering people everywhere to take 30 minutes, and make it their time. If helping people prioritize their health and wellness is your passion, see if you’ve got what it takes to join the brand that’s making people #strongerin30!




For fun, we've included a few other examples of mission statements that we love that help their respective companies evoke loyalty from employees and inspire customers to do business with them. These businesses consistently focus on customers and delivering remarkable experiences and they reflect that fierce consistency in their customer interactions and in their mission statements.


"We have one mission: To empower you to make the most of your money, so you can live better."

 - Betterment, online financial advisors


"Headspace has one mission: to improve the health and happiness of the world."

 - Headspace, meditation app


"Our mission is to empower every person and every organization on the planet to achieve more."

 - Microsoft


"Fashion changes. Shopping changes. Our commitment to happy customers doesn't."

 - Nordstrom


"To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."

 - Starbucks